Course Introduction

Spreadsheets easily lend themselves to tackling various business and management problems. In this module, we will focus on learning both basic and advanced features of Microsoft Excel®, the industry standard for spreadsheet modelling. Moreover, students will learn core modelling techniques for structuring, analyzing and solving managerial problems. You should, by the end of the module, have the confidence to use spreadsheets for analyzing a wide variety of management problems, not only those you have tackled on this module.

• The module will cover the following topics: Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.

• Data Management Facilities: sorting, filtering, data forms, pivot tables.

• What-If Analysis: scenario manager, goal seek, data tables.

• The Art of Modelling: design and layout, modularization, documentation, naming cells, testing.

• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.

• Macros: automate repetitive tasks by using macros; record, edit and save macros; assign a button to a macro.

Course Introduction

It is known that most of the students in Business School would have a career in relevant business areas and some of them might be decision makers in their companies. Also, the students studying in China may also work in China or doing business with China later in the future. Thus, understanding China's business legislations and rules would be extremely important.

This course will focus on the introduction of China's business law system, to help the students to know about China Corporation law, Contract law, Securities Law, Foreign Investment Policies, taxation rules, labor force law, franchise, and IP protection. Students major in Business or Management would have relevant sufficient knowledge about the legal risks and legislations in China. And they may know about the methods of seeking relevant legislations in China if they experienced some difficulties in the future.

Course Introduction

Consumer behavior is the study of the processes involved in selecting, purchasing, using, evaluating, and disposing of products and services that will satisfy a person's needs. It is concerned not only with what consumers buy but also with why, when, where, and how they buy it. This course is designed to be an introduction to the theories and research which help us understand and predict consumer behavior in the marketplace, with the goal of understanding how these theories can be used to inform the development and implementation of successful marketing actions. The focus will stress individual oriented theories over more socially oriented approaches. Many of these theories come from psychology. However, over the years, the distinctions between social science disciplines have blurred. Therefore, the content of this course will also borrow from theories and research in other social science fields such as sociology, communications, anthropology, and economics.

Course Introduction

It is known that most of the students in Business School might have a career in relevant business areas and may work in Chinese companies or invest in China's market later in the future. At the same time, the technologies, organizational forms and managerial practices changed over the last few years in China. So understanding China's changing business environment would be very important for the students. Thus, this course is trying to provide the students with some basic knowledge about China's business environment including China's business reform, the culture background of the society, the supervision system of the market, and the foreign investment policies, and other factors which may influence China's market significantly.

During the whole semester, we will also discuss about the questions which the students may be interested, and we will have seminars and presentations as well. Hopefully, the students may know China's business environment objectively. Also, in this course, it will provide the evaluations on doing-business environment in major cities of China.

Course Introduction

This course is designed to enable studentsto develop a basic understanding of the Chinese culture and its influences on business relationships. It also seeks to help students acquire the skills to interact with Chinese people in simple social and business contexts with an appreciation of the Chinese business protocols. Whilst helping students to develop a broad understanding of the Chinese culture and business etiquette, this course provides them with the cultural context of their study in China as well as the foundation for their future career related to China or Chinese enterprises.

Based on the knowledge about Chinese history and Chinese philosophical thoughts, such as Confucianism, Taoism, and Sun Tzu's Art of War, the students will understand Chinese core values, ways of seeing the world and thinking logic. The influence of the two important concepts “Guanxi” and “Mianzi” in Chinese social practice in the business world is illustrated and discussed. What's more, aspects of Chinese Cultural Traditions, Cultural theories, Chinese communication styles, Chinese psychology, and Chinese Business Etiquette/practice are covered with examples and cases.

Course Introduction

Welcome to Doing Business in China (DBC), an integral part of the BA Chinese Business Studies. China is a very different business environment for those accustomed to western business systems. The course provides a conceptual and practical framework for foreign companies undertaking business activities in China. The course gives an introduction about the history and development of China's economy, and you will understand some significant reasons for the quick improvement of Chinese economy. In this course, students will learn about the basic economic situations and also the process to start a business in China.

Course Introduction

China Economic Geography is a discipline that studies China's "regional development and operation". The research object is the conditions, characteristics, laws and prospects of China's economic development and operation in various regions. It systematically expounds the current situation and characteristics of China's agriculture, industry, transportation, commerce, tourism and cities, and predicts its development direction, providing a basis for scientific decision-making of China's economic layout and formulation of regional development policies. Learning China Economic Geography can better understand China's national conditions, better carry out business activities and better conduct investment and trade in China.

Course Introduction

This course surveys the current e-commerce landscape in China broadly - e-tailing, advertising, social media, e-payment, mobile commerce, etc., and provides a comprehensive understanding how information technologies reshape organization' value chain and transforming competitions within and across different industries. More importantly, this course seeks to answer deeper questions: How these new business models disrupt traditional commerce? What economic forces drive their growth and determine their competitive strategies? Moreover, what dangers and risks the new technologies and the new generations of juggernaut companies may impose on our lives and our societies? and what are the direction of potential regulatory policies?

Course Introduction

Econometrics is a subject in Economics, consisting of "economic tricks" for quantitative analysis. It is an indispensable component in economists' toolbox. The roles of econometrics include, but not limited to, quantitatively examining the association between economic variables, giving empirical support to economic theories, making forecasts about economic performance in the future, and evaluating policy impacts.

Course Introduction

The course of Money and Finance is simply about the flow of funds, if not over-simplified. In reality, there are always people who have surplus funds at hands and would like to have their money generating more money, but who do not have profitable business opportunities. On the other hand, there are also people who have profitable business opportunities, but who have a shortage of funds. In the process of channeling funds from one party to another, financial markets and financial institutions play very important roles.

This course, using Mishkin's The Economics of Money, Banking, and Financial Markets as the text, studies the following issues: the organization and structure of financial markets and financial institutions, the nature and effects of monetary policies, theories of money and banking and discussion of money and banking in the international context. The understanding about money, banking and financial markets achieved in this course may help the students enormously in their study of advanced courses, e.g. Commercial Banking, Investment, Financial Engineering etc.

Course Introduction

Today, innovations are considered as the main driving forces of the development of the modern economy in the sphere of production and services and the main factors of economic growth. In the context of global competition, the developed infrastructure of creation and implementation of innovations provides its owners with unconditional priorities. In the process of production and sales, achievements of science and technology take the form of process, organizational and marketing innovations.

Innovation is a form of implementation of the company's corporate strategy, and therefore the innovative component of its strategic management should be well developed.

Innovations in high-tech areas, where there is the greatest number of innovations, are of particular interest. Therefore, the management of scientific and technical activities in the context of the formation of the flow of innovative ideas is one of the main tasks of the Innovation manager.

Entrepreneurship in the field of science-intensive technologies assumes that the results of research and development are important decisive factors in the implementation of relevant projects. However, the inclusion of scientific and technical components in the entrepreneurial project brings additional, fundamentally irreversible risks. They are exceptionally high when conducting basic research that provides breakthrough innovation. Applied research is also associated with risks (the need to obtain products and technologies that meet the requirements of the market, the characteristics of which are quite diverse and have not previously been put forward in relation to the properties of materials, structures, algorithms).

In order to study the innovation market, the innovation manager should take into account statistical information on research and development too and it is given not only by specific industry, but also by sectors and branches of science, social and economic goals.

The effectiveness of innovative activity largely depends not only on the choice of vector of company's development, but also on the internal organization of innovative activity, ehich is primarily determined by the configuration of the innovation process. Depending on the form of innovative activity organization, the whole mechanism of management is built by: specific management structure, goals of the departments involved in the implementation of innovative projects, formulated strategic plans and programs, the approach to regulation, stimulation and monitoring of innovative activity.

Therefore, innovation as a sphere of management and a part of entrepreneurship activity is of utter importance nowadays.

Course Introduction

International Trade Contract and Payment provides basic theories, knowledge, methods and skills in relation to international trade. Students learning this course will smoothly complete professional work in international trade, and learn to analyze problems from the perspectives of laws and practice, so as to improve practice skills.

Main content of the course: international trade measures; international trade terminology; name, quality, quantity, and package of international trade commodities; international goods transportation; international goods transportation insurance; commodity price; payment of goods; disputes and settlement, performance of import and export contract, etc.

Course Introduction

This course is a compulsory course for students majoring in International Finance and an elective course for other majors.

It is an intermediate course in international investment analysis, starting with a brief discussion on currency exchanges, triangular arbitrage and fixed income securities.

Next, the course briefly looks at some practical aspects of margin trading before examining in particular, the theories of investment and portfolio management, including risk and return; and portfolio selection, management and performance evaluation.

Finally, the course shall focus on financial derivatives. Currency swaps and valuation techniques of futures and options shall be looked at, and their uses in hedging and various trading strategies. Issues arising from speculation and arbitrage related to derivatives shall also be looked at with various option trading strategies

Course Introduction

This course is designed as an introduction to international marketing management course.

The course is divided into four distinct elements. First, the basic theory of international marketing is covered. Second, the environmental implications of international marketing are analyzed. This is then followed by an exploration of the strategies of approaching international markets. Finally, there are extensive discussions on the marketing mix decisions and strategies in international marketing contexts.

The course also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking.

Course Introduction

This course examines how digital tools, such as the Internet, smartphones, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. The course includes 3 parts. The first is about the overview of Internet marketing, the second is about the strategy of Internet marketing and the third is about the tactics of Internet marketing.

Course Introduction

In the recent 20 years much in the field of cross-border business management has changed: new external demands have emerged, new strategic responses have been developed, new organizational capabilities have evolved, and new managerial competencies have become necessary. Students need to not only learn theories to understand MNE's environment, be sensitive to cross-cultural differences, and see the world as an integrated strategic reality, but also be able to deal with the complexities of managing operations separated by the barriers of cost, technologies, politics, and cultures.

The best international business research did more than capture the challenges, activities, perceptions, and best practices from the field. It also translated those findings into practical and relevant lessons for managers and students of management. In this course we will introduce updated frameworks, concepts, and practical examples which are topical, relevant, and of importance to practitioners working in today's global business environment.

Course Introduction

This is a one-semester course for IBS undergraduate students. It introduces students to the theory and practice of international business negotiation. The topics cover essentials of negotiation, advanced negotiation skills, and specific negotiation scenarios.

Course Introduction

This course provides fundamental theories in international finance, methodologies and empirical studies. The content covers two major fields: introduction on the Foreign Exchange Rate Markets and the investment strategies on currencies; the exchange rate risk management, from the perspective of the multinational firms or the firms that have international trades. We will analyze the risks faced by those companies, and provide solutions for these problems, comparing the strength and weakness of the alternative methods.

We majorly cover following topics:

1. Introduction on Finance and International Finance, especially on Asset Pricing theories;

2. Spot and Forward Currency markets;

3. Application of Forward contracts in International Financial Management;

4. Exchange Rate risk and exposure;

Course Introduction

The current stage of economic development is characterized by a change in the requirements for personnel and a new concept of HR-management, and first of all in the management of motivation. Motivation and stimulation of work are fundamental methods of managing, encouraging employees to achieve the goals set before them and the organization. Today, however, many managers and executives do not always use a modern theory of motivation, which does not allow them to manage people effectively.

Thus, the motivation one of key management sub-systems which plays a significant role in organizational efficiency and provides a wide range of methods, which foster people to full devotion of their activity in organization.

Motivation is a basic element in organizational design, which is crucial for creating a sustainable management system. The formation of a management system for motivation and stimulation of personnel allows creating motivational mechanisms that ensure a steady desire of employees to improve their work results, transforming them from third-party observers into active and purposeful participants in the labor process. Systematization of the motivational process allows you to give it a certain and strict order, make it clear to the staff. To ensure the effectiveness of motivational activities, each employee must know and understand the norms and rules established in the organization. This work should be carried out systematically and consistently. Otherwise, the Manager will not get the desired result.

Only a certain way of management system design and creation of motivational influences can become a universal means of forming motives for effective labor activity.

Course Introduction

This course is designed as an introduction to the basic principles and methods of doing marketing research and reporting research findings, with the aim of helping organization managers make better decisions. The course emphasizes the importance of learning through practice, as it provides students opportunities to actively participate in different stages of conducting a marketing research project. Thus, the course facilitates 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking.

Course Introduction

Mergers and acquisitions (M&A) is an increasingly essential area of corporate finance. As companies seek growth and strategic advantages, M&A has become a go-to strategy in today's dynamic business environment. Students will learn key concepts such as synergies, premiums, accretion/dilution analysis, and LBO models to value and execute deals. The mechanics of executing M&A transactions will also be covered, including negotiations, due diligence, deal structuring, financing, and integration. Relevant investment banking services will be briefly discussed in the context of advising and valuing transactions.

By the end of the course, students will have a comprehensive understanding of the M&A lifecycle and process. Through case studies, students will gain practical knowledge applicable to real-world M&A transactions, deals, and strategies. The course will provide foundational skills valuable for careers in investment banking, private equity, corporate development, and other areas of finance.

Course Introduction

This course provides an understanding of the key concepts and practices within the context of the organizational setting and the wider business and technological environment. This course aims to develop a critical understanding of project management to enable students to recognize the importance of the discipline in a variety of organizational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organizations. Topics covered are: Project management process, Project management plan and lifecycle, Project Feasibility and Project Scope Management, Project Time Management, Project Cost Management, and Project Risk Management.

Course Introduction

Today's managers face a large number of complex challenges in the global marketplace. Why are some companies more successful than others? The vision for this course is to provide students with core concepts, frameworks, and analysis tools in strategic management. This course not only integrates functional course offerings, but also can help students become managers who can make better strategic decisions and take better action.