Welcome to the International Business School at Beijing Foreign Studies University (IBS.BFSU) - a globally interconnected epicenter of business education and innovation.

At IBS.BFSU, we are steadfast in our mission to cultivate forward-thinking, socially responsible, and globally competent business leaders by fostering cultural integration, intellectual curiosity, and relentless innovation. As the Executive Deputy Dean, it is both a privilege and a profound responsibility to lead this dynamic institution, where our distinguished faculty and dedicated staff are committed to crafting transformative educational experiences for our students, who hail from every corner of the globe.

At IBS.BFSU, diversity is not merely acknowledged - it is celebrated as a cornerstone of our identity. With students and faculty representing over 100 nationalities, and a curriculum infused with multifaceted global perspectives, we harness cultural diversity as a strategic asset. It is through the navigational mastery of these differences that you will undergo transformative learning, redefine your understanding of global interconnectedness, and collaborate to devise borderless solutions. This is how we grow, learn, and see the world in new ways. At IBS.BFSU, globalization transcends the confines of academic theory - it’s a daily practice that we live, challenge, and forge forward.

Scholars have characterized the current epoch as a "change of era," distinguished by exponential technological advancements that are not only redefining global paradigms but also fundamentally altering the ways in which individuals engage with an increasingly interconnected world. As Artificial Intelligence (AI) dismantles traditional barriers to access and revolutionizes the very fabric of learning, the imperative to adapt and innovate has never been more pronounced.

At IBS.BFSU, we ensure that our business education remains at the vanguard of technological progress. By seamlessly integrating time-honored business acumen with cutting-edge technological insights, we equip you with the knowledge, skills, and visionary mindset required to excel in a rapidly evolving global economy. Our strategic collaborations with leading technology firms enable us to perpetually innovate our programs, offering you hands-on exposure to emerging business trends and digital transformations. At IBS.BFSU, you are not merely a passive observer of technological change - you are an active architect of its evolution.

Nestled in Beijing - the political, cultural, and technological nucleus of China -IBS.BFSU offers you far more than a traditional classroom experience; it provides a gateway to understanding one of the world’s most dynamic and influential nations. As the capital of China, Beijing is a vibrant metropolis where millennia-old traditions harmoniously coexist with state-of-the-art innovation. Embrace this city as the starting point for your journey into China, where you will immerse yourself in the rich tapestry of Chinese culture and business wisdom, empowering you to emerge as both a global business leader and a cultural ambassador. At IBS.BFSU, Beijing is not merely a location - it is a launchpad for your personal and professional transformation.

In closing, allow me to leave you with this reflection: in a world often fragmented by competing narratives and deepening divides, you have chosen to transcend boundaries, embrace unprecedented opportunities, and immerse yourself in a culture that is both ancient and perpetually evolving. This decision is not merely an academic pursuit - it is a testament to your courage, curiosity, and commitment to global progress. Here at IBS.BFSU, you are not just learners; you are global citizens, bridge-builders, and architects of a more interconnected future. Therefore, take pride in the steps you have taken to be here, and in the strides you will make to shape what lies ahead.

Once again, welcome to the IBS.BFSU family. Together, let us embark on a journey that will be nothing short of unforgettable.

LI Sifei
Executive Deputy Dean
International Business School
Beijing Foreign Studies University