Last week, 2023 Fall Immersion Week came to an end. With international students all coming back to campus, the programs and student events under the curriculum of international programs have been back to normal.

Joined by over 300 IBS.BFSU international students, this immersion week took them to five cities in China: Beijing, Tianjin, Hangzhou, Anji and Foshan, the representative cities of three major economic zones in China for students to feel the regional differences in terms of industrial distribution, commercial characteristics etc. This fall observed IBS.BFSU students’ immersive visit to over 20 companies in different industries including: games, auto, food, internet, green energy, to name the few.

Each company visit had managers of different sectors presented lessons in terms of channel of product distribution, operation strategies, main consumers, product research and development, human development by sharing specific real-business cases. Students were also led to go around the offices and even assembly production line in the factory.

The immersion week ended up with group presentation on company as well as its case study.