Academic position

2013 - , Associate Professor, International Business School, Beijing Foreign Studies University, Beijing, China

2002 - 2013, Assistant Professor, International Business School, Beijing Foreign Studies University, Beijing, China

Education

Ph.D., Management Science and Engineering, 2009

Institute of Policy and Management, Chinese Academy of Sciences, Beijing, China

MA, Marketing, 2002

Guanghua School of Management, Beijing University, Beijing, China

BA, Marketing, 1998

School of Management, Beijing Institute of Business, Beijing, China

Research Interests

Retailing innovation and E-retailing development, Marketing Practice in China

International Marketing, Brand intenationlization

Teaching experiences 

Bejing Foreign Studies University

1. 2011 - , Marketing in China for IMBA (English), Master for Chinese Culture Program, Exchange Students, and BFSU-Solbridge program

2. 2010 - , Business Planning and Project Management for undergraduates

3. 2004 - , Marketing for Sino-UK project and other program

4. 2003 - 2009, Project Management for undergraduates 

5. 2002 - , Principles of Marketing for undergraduates

Bejing University

1. 2001, Project Evaluation, School of Further Education

2. 2001, Project Evaluation, School of Further Education

Visiting experiences

1. Participation to a EuroAsia program in Sophia University in Bulgaria sponsored by European Union.(02/12/2018-16/12/2018)

2. Invited by the Foster Business School, University of Washington to give a speech for Marketing in China (English) (01/2016)

3. Visiting Scholar, University of Alberta, Canada. (08/01/2015-11/01/2015)

4. Invited by the Blagoveshchensk branch of the Moscow Academy of Business at the Government of Moscow to give a speech for Marketing in China (English)  (05/28/2012-05/31/2012)

5. Visiting Scholar, Center for Chinese Studies, University of California at Berkeley (01/2010-01/2011)

6. Visiting Scholar of Business School, Staffordshire University, the U.K. (09/2004-01/2005)

Scholarships

1. Awarded a Scholarship under China Scholarship Council to pursue research in Canada as a visiting scholar (2015)

2. Awarded a Scholarship under China Scholarship Council to pursue research in the United States as a visiting scholar (2009)

3. Awarded a Scholarship in Guanghua School of Management, Beijing University (2002)

4. Awarded a Scholarship in Beijing Institute of Business (1998)

Journal Publications and conference paper (in English)

11、Yang, G. L., & Cao, H. X. (2022). The protection strategy of Chinese trademark in TEN ASEAN countries under RCEP agreement. Electronics Intellectual Property, 04, 54-64. [CSSCI]

10、Cao, H. X., & Yang, L. (2022). Research on the relationship between Service innovation and service Marketing in university Library. Technology and Economic Guide, 30(02), 27-32.

9、Cao, H. X., & Zhan, H. R. (2021). Sino-Bulgarian Economic Relations in the Post Pandemic world. Economic Alternatives, 2, 177-196.

8、Cao, H. X., & Yuan, R. (2020). Promoting EMI in university teaching: an action research experience. Journal of Education for Teaching, 46(2), 240-243. [SSCI]

7、Hongxing Cao & Rui Yuan (2020): Promoting EMI in university teaching: an action research experience, Journal of Education for Teaching, DOI:10.1080/02607476.2020.1724657.

6、Cao Hongxing, et. al (2018), China Railway Construction Corporation: Attaining Globalization Via High-Speed Rail(9B18M149), Ivey Publishing, 2018-10-19.

5、Cao Hongxing, et. al(2016), “Do Retailers Display Right or Wrong: Marketing Ethics of Showcase in China”, accepted by the conference and orally presented in 2015 China Marketing International Conference, July 24-July 27, 2015, Shaanxi China. This paper is Indexed by CPCI-SSH(ISSHP).

4、Yang Guilian, Cao Hongxing(2016),“On Management of Culture Industries Brand-Take Confucius Institute Trademark as an Example”, accepted by the Proceedings of the Third International symposium-Management, Innovation & Development, pp: 1271-1276, Indexed by CPCI-SSH(ISSHP).

3、Cao Hongxing, Yang Pengfei (2012), "Multi-firm’s product innovation diffusion model in dynamical competition", Systems Engineering Procedia, Elsevier Ltd.

2、Cao Hongxing (2011), “Retail clinics in America: Business model innovation”, Presentation in the 10th Northeast Asia Management and Economics Joint Conference, Daejeon, Korea.

1、Cao Hongxing (2008), “Implications from case of mobile phone services in Korea and China”, Presentation in the 7th Northeast Asia Management & Economy Joint Conference, Beijing, China.

Journal and Book Publications (in Chinese)

1. Cao Hongxing, Yang Guilian (2019), “Brand Management and Intellectual Property Protection”, Intellectual Property Publishing House.

2. Cao Hongxing (2019), “Business Planning and Project Management”, Intellectual Property Publishing House.

3. Cao Hongxing (2018), “Chinese Retailers’ Innovation: Integration of Value, Knowledge and Capital”, Economy and Management Publishing House.

4. Cao Hongxing (2016), “Chinese Retailing Format Transition Explained by Statistic Data From 2004 to 2013”, Journal of Guizhou University of Finance and Economics, Vol. 184, No. 5, 53-60. 

5. Cao Hongxing (2011), “Roles of knowledge: intensive business service in retailing innovation in China—case analysis of IBM”, China Soft Science, special issue, 187-192.

6. Cao Hongxing (2011), “The development and implications of retail clinics in United States”, Journal of Beijing Technology and Business University (Social Science), Vol. 26, No. 5, 40-45.

7. Cao Hongxing (2011), “The problems and solutions of Chinese retailing innovation”, Journal of Innovation and Management, Vol. 8, No. 3, 37-52.

8. Cao Hongxing (2010), “Spillover Effect of Knowledge-intensive Business Service”, Research on Productivity, 2010 (1), 201-203.

9. Li Fei, Chen Hao, Cao Hongxing and Ma Baolong (2010), “How should China’s Department Stores Carry out the Innovation in Service?———A Case Study Based on Modern Plazas in Beijing”, Management World, 2010 (2), 114-126, 187-188.

10. Cao Hongxing (2010), “Literature Review of Retail Innovation Researches”, Journal of Beijing Technology and Business University (Social Science), 145(1), 18-21.

11. Cao Hongxing (2010), The thinking of management innovation of foreign studies university in China, Beijing Foreign Studies University’s teaching and research papers’ collection in 2009, Beijing: Foreign Language Teaching and Research Press, 444-453.

12. Cao Hongxing and Yang Pengfei (2009), “Product Innovation Diffusion Process in Multi-Firms’ Competition”, Mathematics in Practice and Theory, 39 (19): 39-47.

13. Cao Hongxing (2009), “Research on Driving Forces and Pattern of Retail Innovation”, Journal of Business Economics, 211(5), 19-25.

14. Song He-fa, Mu Rong-ping, and Cao Hongxing (2009), “The Conjunction between Intellectual Property Right and Technical Standard and it’s Inspection Method”, Studies in Science of Science, 27(2), 234-239.

15. Cao Hongxing (2009), “Development Trends of Retail Innovation”, Journal of Beijing Technology and Business University (Social Science), 145(1), 6-10.

16. Cao Hongxing (2008), “The development and policy of Knowledge-intensive business service”, Science of Science and Management of Science& Technology, 29(1), 126-130.

17. Cao Hongxing (2006), “National Innovation Systems in the Globalization”, Journal of China National School of Administration, 41, 84-87. 

18. Jiang Minghua and Cao Hongxing (2003), “A Comparative Study of Brand Image Models”, Peking University Transactions, 40(2), 107-114.

19. Co-translator of a book, Managing Diversity in Harvard Business Review series, published by Chinese Renmin University Press, 2004.

20. Co-translator of a book, Sales Force Management, published by Peking University Press, 2002.

Award

1. Li Fei, Chen Hao, Cao Hongxing, Ma Baolong, “How Do China’s Department Stores Carry out Service Innovation?-Based on Case Study of Beijing Modern Plaza”, awarded the only best paper in Conference on Case-Based Research in Business Administration in China (2009) (The 3rd Management Forum of Renmin University of China). Co-Hosted by: The School of Business, Renmin University of China, Management World Journal, Nov. 14-15, 2009, Beijing, China.

2. Li Fei, Chen Hao, Cao Hongxing, Ma Baolong, “How Do China’s Department Stores Carry out Service Innovation?-Based on Case Study of Beijing Modern Plaza”, awarded the best management research case between 2009 and 2010 in China. Co-Hosted by: Chinese management case studies center and other three honorable organizations.

Research Projects

1. Responsible for Project of “Chinese Companies’ Marketing Strategy in Central and Eastern European Countries” (YY19ZZA006), Beijing Foreign Studies University (2019-)

2. Responsible for Project of “Business Planning and Project Management”, Beijing Foreign Studies University (2016-2018), finished.

3. Responsible for Project of “Chinese Companies expanding into Latin America”, Beijing Foreign Studies University(2015-2016), finished.

4. Responsible for Project of “ Retailing Innovation Process and Dynamic Ability in the Context of E-commerce”, Beijing Foreign Studies University (2013-2017), finished.

5. Responsible for Project of “ Economic and Law Environment, Method and Process of Chinese Companies’ Overseas Development”, Beijing Foreign Studies University (2013-) 

6. Responsible for Project of “Retailing Innovation Process”, Beijing Foreign Studies University (2009-2012), finished. 

7. Responsible for sub-project of “211 Project”, Beijing Foreign Studies University (2009), finished. 

8. Responsible for Project of “Improvement of Course in Marketing”, Beijing Foreign Studies University (2006-2009), finished. 

9. Participate in Project of Professor Zhang Jihong, “Modeling of short-time product supply chain management” (70771013), The National Science Fund in China (2008), finished.

10. Participate in Project “Changsha Information”, doing field study and wrote report (2002), finished.

Consultancy Activities

1. Leader of Enrollment Publicity Campaign for Beijing Foreign Studies University in Yunnan Province, P. R. China (2017-)

2. Mentor of National Innovation and Entrepreneurship Competition in China (2016-)

3. Dongfeng Automobile

Provided training about Overseas Marketing (2014-)

4. Online Education School, Beijing Foreign Studies University

Training and Public Class for Companies, such as Lianjia (2012-)

5. A Medical Company in Beijing

Conducted research and wrote the new product development plan (2008)

6. Beijing Shangxue Wang

Education management (2002)

7. Korea Samsung Corporation, P. R. China

Conducted a research on market development of Samsung NPC; Submit research report on the marketing strategy on Samsung NPC (2001-2002)

8. Beijing Franchise Consulting Corporation, P. R. China Collaborated with a management team to write a business plan (2000-2001)

9. A Flying Club in Beijing  Writing Business Plan (1999)

10. Beijing Huaxu Smart Card Corporation, P. R. China

Screened and identified possible marketing opportunities and conducted a database marketing project (1998)

Interests

Reading, Music, Playing Badminton and Travelling 

荣誉奖励 Honors and Awards

1. Certificate of Advisory Board Membership, SAGE Publications, the United States, 2022.

2. The second prize for Excellent Teaching Achievements of the development and practice of the non-lingua franca “European Studies Course”, Beijing Foreign Studies University, China, 2021.

3. Outstanding Teaching Award of International Marketing course for Professional Master (including MBA), Beijing Foreign Studies University International Business School, China, 2022.

4. First prize in 2018 Spring Semester Teaching Evaluation, Beijing Foreign Studies University International Business School, China, 2018.

5.Second prize in 2018 Spring Semester Teaching Evaluation, Beijing Foreign Studies University International Business School, China, 2018.