教育背景 Education Background

2006 - 2010 Ph.D. in Humanities, University of Louisville, USA

2002 - 2005 M.A. in Cultural Studies, Beijing Foreign Studies University, PRC

1998 - 2002 B.A. in English, Beijing Foreign Studies University, PRC

工作经历 Work Experience

2014 - present International Business School, Beijing Foreign Studies University, Associate Professor

2005 - 2014 International Business School, Beijing Foreign Studies University, Lecturer

2017 ESCP Europe Business School, Visiting Scholar

2010 University of Michigan, CCMB, Training

2009 - 2010 Michigan State University, APRR, Visiting Scholar

2008 Staffordshire University, Business School, Training

2004 Australian National University, CASS, Visiting Scholar

教学研究 Taught Courses & Research Field

Courses

Integrated Marketing Communications

Intercultural Business Communication

Research interests

IMC, consumer behavior, international marketing, intercultural communication

科研成果 Achievements in Academic Research

Papers 

The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type, International Business Review (SSCI, ABS 3*), 2022.4.

The Spread of Chinese Culture among Overseas Chinese-A Case Study of the Reception of Chinese Movies by Overseas Chinese in the UK, Overseas Chinese Studies, 2017(3).

Electronic Word-of-Mouth on Microblogs: A cross-cultural content analysis of Twitter and Weibo，Intercultural Communication Studies, 2013, XXII (3), 18-42.

A Strategic Use of the Communication Mix in Destination Marketing, Modern Communication, 2013(4), 165-167.

Public Signs Translation and City Image Building: Based on the Case of Chongqing, Foreign Language and Literature, 2012, 28(3), 110-113.

The Reception of Postmodern Advertising—A Comparative Study of Chinese and US Consumers, Modern Communication, 2011(5), 104-108.

An Empirical Study on Generation Effect of Word Retrieval in Second Language Vocabulary Learning, Journal of Sichuan International Studies University, 2009(2), 77-81.

The Representation of the Orient in Western Women Perfume Advertisements: A Semiotic Analysis, Intercultural Communication Studies, 2008, XVII (1), 57-71. 

Pictorial Metaphor in Advertising and Consumer Interpretation of Its Cultural Meaning, China Media Research, 2008, 4(3), 9-17.

The Australia-United States Free Trade Agreement: a critical study of the Howard coalition government’s bilateral approach to foreign trade policy, Proceedings of the 9th International Conference on Australian Studies, 2004.

From Industrial Relations to Workplace Relations: the Impact of the Federal Reforms in Workplace Relations since 1996 on Trade Union Movement in Australia, Forum on Social Science, 2004, 5(1), 38-43.

Books

The History of Chinese Ceramics, Springer, translator, 2023.

The Dual-Entity of Market Competition: Establishment and Development of Mezzoeconomics, Routledge, translator, 2021.

Postmodern Advertising and Its Reception:?A Cross-Cultural Perspective, University of International Business and Economics Press, 2012.

Business English: A Reading Course (Co-author), Foreign Language Teaching and Research Press, 2007.

Research Projects

Country of Origin Effect and International Branding Strategy for Chinese Brands, funded by BFSU, 2016-2019.

The History of Chinese Porcelain, funded by the National Social Science Fund of China, 2016-2023.

Word-of Mouth on Microblogs — a cross-cultural study, funded by Beijing Higher Education Young Elite Teacher Project, 2013-2015.

Intentional Social Action of Microbloggers, funded by BFSU, 2012.

Intercultural Conflict Management (participating), funded by MOE, 2009-2012.

Internationalization of Undergraduate Education in Economics and Management (participating), funded by MOE, 2007-2011.

Australian NGOs in China, funded by Australia-China Council (participating), 2003.

荣誉奖励 Honors and Awards

1、IBS Teaching Award. IBS. 2022.1.

2、IBS Teaching Award. IBS. 2021.7.

3、IBS Teaching Award. IBS. 2021.1.

4、IBS Teaching Award. IBS. 2020.7.

5、IBS Teaching Award. IBS. 2019.12.

6、2007, Chen Meijie Prize for excellence in teaching, by Beijing Foreign Studies University