Undergraduate (Foshan)
Home » Academics » Undergraduate (Foshan) » International Marketing

International Marketing

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. 


Core courses 

Business Chinese

Introduction to Business

Mathematics for Business

Application of Information Technology

Business Communication

Introduction to Micro-economics 

Principles of Marketing

Cross-cultural Management

Principles of Management

Statistics for Business

Business Law

Principles of Accounting 

Introduction to Macro-economics

Organizational Behavior 

Business Ethics

Introduction to Corporate Finance

International Trade

Human Resource Management


Study Duration: 4 Years 

Language of instruction:Chinese

Enrollment: Autumn Semester 

Application deadline: 30th June for Autumn Semester 

Entry requirement: 

Completed recognized upper secondary or equivalent Year 12 studies to the required standard. 

Proficiency in Chinese language. [HSK 4] (Interview may be required) 

Tuition fee: 34,900 CNY/year 

Degree Awarded: Bachelor of Management in Business and Administration (International Marketing) 

Enquiries: solbridge@bfsu.edu.cn 



Copyright © International Business School, Beijing Foreign Studies University 2009-2020
京ICP备05066830 京公网安备110402430025号
Opinions Email: opinions@bfsu.edu.cn