International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.
International Marketing Management (compulsory)
Consumer Behavior (compulsory)
Brand Management (compulsory)
Marketing Research Methods (compulsory)
International Business Negotiation
Internation Investment Analysis
M&A and Investment Banking
Financial Markets and Institutions
Chinese Business Environment
Chinese Culture & Business Etiquette
China Business Law
Doing Business in China
*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.
Study Duration: 4 Years
Enrollment: Spring Semester/ Autumn Semester
Application deadline: 30th December for Spring Semester
30th June for Autumn Semester
Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)
Tuition fee: 39,900 CNY/year
Degree Awarded: Bachelor of Management in Business and Administration (International Marketing)