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This course surveys the current e-commerce landscape broadly — e-tailing, advertising, social media, epayment, mobile commerce, etc., and provides a comprehensive understanding how information technologies reshape organizations’ value chain and transforming competitions within and across different industries. More importantly, this course seeks to answer deeper questions: How these new business models disrupt traditional businesses? What economic forces drive their growth and determine their competitive strategies? Moreover, what dangers and risks the new technologies and the new generations of juggernaut companies may impose on our lives and our societies? and what are the direction of potential regulatory policies.

Specialization courses:

Business Data Analysis (compulsory)
Cross-border Electronic Commerce and International Trade (compulsory)
Electronic Commerce in China (compulsory)
Innovation and Entrepreneurship in China (compulsory)
Internet Marketing (compulsory)
Economic Geography of China (distributional elective)
Chinese Business Environment (distributional elective)

International Contracts and Payments
International Marketing Management
International Business 
International Finance 
Strategic Management
International Business Negotiation
Consumer Behavior
Brand Management
Marketing Research Methods
International Business Analysis
M&A and Investment Banking
Financial Markets and Institutions
Chinese Culture & Business Etiquette
China Business Law
Doing Business in China

*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.


Study Duration: 4 Years

Instruction Language: English

Enrollment: Spring Semester/ Autumn Semester

Application deadline: 15th December for Spring Semester

                                     15th June for Autumn Semester

Entry requirement:

Completed recognized upper secondary or equivalent Year 12 studies to the required standard.

Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

Tuition fee: 39,900 CNY/year

Degree Awarded: Bachelor of Economics in International Economics and Trade

Enquiries: solbridge@bfsu.edu.cn

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