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The Bachelor’s degree is a 4-year program. Students must successfully earn 155–158 credits in total.  All the students will study the fundamental courses together for the first two years, and study specialization courses separately in third and fourth year. Two types of degrees are offered: Bachelor of Management and Bachelor of Econoics, instructed either in English or in Mandarin. 


Bachelor of Management


China is the largest e-commerce market in the world, such as Alibaba(Taobao),, Tencent(Wechat)has become the most critical touch point of e-commerce, which brought the major of e-commerce into emerging, as it is tailored to equip international students with comprehensive knowledge and professional insight in e-commerce business. This major focus on global-leading inovative tactics, pioneering spriti and practical capacity based on the internet inovation and big data analysis ect. Also, we will explore strategic business model and managerial principles applied to organizations that conduct business via the internet in China. Rich cases will be applied in this course.

International Business

International Business introduces students to the world of global business. Courses cover the basics of the global economy, cultural influences on business, the impact of government decisions on business, what form of business to choose, importing and exporting goods and services, foreign exchange, and international management topics.

International Marketing

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

Chinese Business Studies

Chinese Business Studies is a well-tailored, economics-based, multi-disciplinary program focusing on specific areas relevant to doing business in China. With relevant business theories and up-to-date applications, the program aims to provide students with systematic knowledge of business practices and the ability to analyze changes in government policies and regulations that affect business operations in China.


Bachelor of Economics

International Economics and Trade

The objective of Bec International Economics and Trade is to provide students with theoretical and practical understanding of international economics and international trade. It is committed to cultivate talents with solid theoretical foundation of economics and management. The program combines the development of key skills in International Trade, International Finance and International Investment and Management.


Finance is the branch of economics that studies the dynamics of exchange rates, foreign investment, and how these affect international trade. It also studies international projects, international investments and capital flows, and trade deficits. Courses include the study of futures, options and currency swaps.


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