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2022 I-CEE Center Global Forum on Business Case Study was held


  On August 27, 2022 I-CEE Center Global Forum on Business Case Study was held via ZOOM, hosted by I-CEE Center of IBS.BFSU & SolBridge International School of Business, with 145 scholars and students from partner universities participating.

   At the opening ceremony, Niu Huayong, Dean of the International Business School of BFSU, delivered a speech firstly. Next, Dong Lili, Assistant Dean of the International Business School of BFSU, briefly introduced the I-CEE Center. 3 experts shared business cases on the theme of the conference, and further discussed the issues related to internationalization of the companies from emerging countries. 14 student teams conducted a business case study presentation competition.

   By discussing global business cases, the forum provided a sharing platform and played an important role in further enhancing the international influence of IBS.BFSU and deepening exchanges with our partners.


Result of 2022 I-CEE Student Case Competition

First Prize

PAO得快 (周媛、牛鹏飞、樊翔宇、Preecha Narinon)

Rockreation (Xu Yingyu, Yang Yating, Mo Yulong, Aidan Johnson, Zhang Ningjia)


Second Prize

啊对对队 (夏伯彰、郑博予、丁欣宁、王靖涵、文静)

FIKA (Chelsea Edeline Chung, Sherly Savallini, See Wee Nee, Kelly Hengky Widjaja, Vinny Violetta Junus)

XYZ (Zhang Lin, Shen Xueyao, Wang Yingzi, Wang Yazhe, Jin Xiuzhi)


Third Prize

CheRish (王若楠、陈怡然、白晶晶、刘濮瑞、穆宇刚)

重案六组 (陈明乐、罗靖萱、荣瑞心、徐夏磊、张芷涵)

Chighana (Zhang Yujie, Guo Huimin, Zhao Yunxuan, Osborn)

Echo (Sun Yujia, Shao Fengdi, Li Yutong, Li Chang)

Liyingwaihe (Gao Yu, Yi Juejun, Guo Yiru, Marcos Anthony Garcia Guerra, Zhao Xin)


Excellence Award

关东组 (陈肖伊、高可欣、陆杨航、孙檬)

老中青联盟 (尹家玥、廖汶欣、范嘉慧、杨博越)

Lemonade (宋奕、孟菲儿、周若溪、刘佳宁)

Biang Biang Mian (Yan Xinru, Li Dan, Huang Qiyue)



2(First Prize: Rockreation Team)




3(First Prize: PAO得快)


1(Dean Prof. NIU delivering the speech)


4 5(Two cases by faculty researchers)







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